We can afford to be good

We can afford to be good, we only have to want it. Homeless people in San Francisco are accommodated in hotels at state expense, Baden-Württemberg has set up an emergency aid programme for enterprises and members of the liberal professions who find themselves in an economic situation that threatens their very existence as a direct result of the Corona pandemic.

Talking about the Bay Area and the German Southwest, we paved the way for the exchange of knowledge and transatlantic communication so far. Whats needed now, other than the alliances of the best and most committed, is participation.

There is enough money, we understand in the shallows of this time that the increase of money is not, perhaps never was, a noble goal. With the crisis comes the change, we experience the stages like a period of mourning. At first we do not want to admit it, we have not booked it. Later at some point our thoughts light up, we get creative.

This change is exhausting, we know we need a ‘how’ and a lot of strength. How long have we been selling ourselves the illusion that there are any certainties? We have refined this illusion, our expectations have driven us forward, our striving for a supposed improvement.

We are in troubling times, in which we have not seen such international concern since the World War II. Now, more than ever, it is important to reflect on the impact we have on each other.

It is our joint crisis and our unifying chance. It will bring a change, with a new understanding and new appreciation of freedom and human connections. After this is behind us, a new consciousness will emerge, also with a new kind of responsibility for each other.

“Where there is danger, the saving also grows”. Friedrich Hölderlin

Our working life is undergoing drastic changes, our private life is being put to the test – we are bound to the social level more than ever before, physical distancing has set impacts. How do we want to organize our life together, what values should it be based on? No society can fully protect itself against endogenous and exogenous shocks and crises – but there is hope that our society will be able to deal with them better and in a way that better protects everyone, especially the weakest members.

What can such a society look like? How do we deal with it internationally? Our current crisis provides the impetus; we must take a different path from the one we have known. Perhaps this crisis can help to raise awareness of the vulnerability of human life and how much we all depend on functioning social systems. Protective mechanisms and institutions that most people in this world do not find, which is why not only new viruses such as COVID-19 are life-threatening for them, but also diseases that – fortunately – are easily treatable here and do not put our health system to the test. The decisive change in our perspective on all the blatant inequalities in life chances and health care in this world does not put this crisis into perspective, but it can help us to finally think beyond it.

We are all in the same boat – it’s a context, from supply chain to our values, from digitalization to sustainability, from Industry 4.0 and artificial intelligence to the resulting social changes.

do something great

This crisis is changing us and the way we live and work. Our values express the way we conduct our business, our ethos in dealing with our business partners, investors, employees and society. We need a future that works for all. Who creates that future? Who is the key? We humans are the key, we are the pioneers of future knowledge. As the pioneers of the knowledge of tomorrow we know that sustainable development means shaping the future with vision, imagination and creativity. It means having the courage to break new ground and try something new. It is about how we want to live in future, and how we intend to answer the questions our globalized world poses in terms of our societies and the way we do business.

The world is changing at a rapid pace these days. Besides coping with the pandemic, sustainability, environmental and climate protection are among the most pressing issues of our time. We will address these challenges. To cite the United Nations: Peace, dignity and equality on a healthy planet. We have the key in our hands, we need to contribute to a united awareness. We can afford to be good. With our actions we set standards for the world of tomorrow.

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